Lime Access and Lime Hero

I helped develop and strengthen city partnerships that continue to drive the brand’s exponential growth. Working with cross-functional teams, I created new technical tools and designed programs that clearly illustrated Lime’s commitment to corporate responsibility – most notably, the popular Lime Access and Lime Hero initiatives. These initiatives helped create an opportunity for the unbanked and non-smartphone users to utilize Lime's first-and last-mile transportation initiatives. I also acted as a strategic brand advocate and served as the first point of contact for representatives of the government, press, business community, and the general public.