Mammut FINDERS//KEEPERS
I researched, pitched, and helped execute the concept for this social media post showcasing the FINDERS//KEEPERS prizes for the Mammut Photo Contest 2025. Collaborating closely with our team of designers, I helped bring the vision to life—from initial concept through to final execution—ensuring the post aligned with the campaign’s tone while generating excitement around the prize reveal.
Mammut + @LizFieser
Partnered with Mammut to launch their global summer photography contest. Led ideation, content creation, and copywriting across key campaign assets, from concept through execution.
Take your best shot with Mammut x zooom
Wrote the June edition of zooom news: Take your best shot with Mammut x zooom — a campaign with altitude, attitude, and global reach.
Mammut <> Ikea
I helped bring the Mammut x IKEA concept to life by creating the original mock-up that sparked the idea. The visual played off the recognizable IKEA style and was tied into the campaign kick-off video, where Mammut’s CEO “worked remotely” from the north face of the Eiger to launch the Mammut Photo Contest.
Copywriting: Mammut Photo Contest '25
Contributed to the English-language copy for the Mammut Photo Contest across web, social media, and newsletter channels. Led all PR outreach for English-speaking media, crafting compelling story angles and communications to drive campaign visibility and engagement.
